Buying wholesale and selling at retail price is a fantastic entrepreneurial opportunity that you can and should be taking a part of. Below are a few reasons as to why:
- Product puts money in your pocket. Buying wholesale and selling retail not only allows you to generate profit, but it allows the opportunity to introduce the client to top-of-the-line products that they are more likely to recommend or purchase again, creating a consistent additional income for yourself.
- Product enhances your professional image. Selling retail product to your male clients is not as hard as you may think. It doesn't require you to be "a salesperson," but it does require a little effort, applied consistently. By selling them a product you believe in, you build a foundation of trust with your client, which enhances your professional image.
- Product keeps him coming back. Studies show that if a client buys a product, there is over a 90% chance that he'll return to the shop where he made the purchase! He's not sure who else sells that product he loves, but he knows he can get it from you and avoid shipping cost from an online purchase.
- Product keeps you on your client’s mind. When your client picks up his bottle of aftershave soother, he thinks of where he got it and who sold it to him. That bottle is his daily reminder of the great service he received.
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